“A second campaign was launched to persuade Cook County residents to think differently about sugary beverages. This campaign educated communities most effected by health issues related to sugary beverage consumption.
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“A hand drawn font and organic strokes were created by hand in order to visualize a welcoming and familiar tone. The type was inspired by the brand’s typeface. This humanistic approach helped to introduce the information in a relatable and friendly way.
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“Provided art direction for a short film that was produced to educate individuals on the impact that sugary beverages have on families. The individuals interviewed were Chicagoans sharing their personal stories.
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